Why do entrepreneurs or businessmen need to be creative?

For one, creative thinking is needed when defining a new business model and figuring out how to make it work. DarwinFord, the owner of a Philadelphia-based barber shop, put it this way: “We don’t just cut hair. We build relationships.” What sounds like a simple statement holds great creative power. By expanding his business’s definition of what it delivers, Darwin has been able to substantially increase his sales volume.

Creativity is also essential in marketing a company’s products and services. Take the logo design company I work for. We have had great success in marketing ourselves to professional associations based on our knowledge of their needs. 

Rather than trying to market ourselves as a general logo design company, we’ve focused on marketing our association-specific services—and that has paid off handsomely. Associations are often more creatively marketed than general product or service offerings because entrepreneurs know they must do need to be creative, but why? why entrepreneurs need to be creative

Leave it to an entrepreneur to ask a question like, “How do I be more creative?” and leave it hanging.

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The answer, of course, is that creativity is necessary because there’s no set formula for success. Sure, there are certain guidelines that talented entrepreneurs can follow, such as hard work and dedication, but the true formula for ultimate success is still elusive.

That’s why every successful entrepreneur must be creative. Even the most traditional business can require some level of innovation if it wants to stay on top. After all, just think how many businesses have tried to emulate Starbucks or McDonald’s.

Entrepreneurs need to constantly come up with new ways to market their products and services if they want to stay ahead of the competition. They must also be flexible enough to adapt to ever-changing market conditions.

That’s not all though; the truth is that being creative goes well beyond merely succeeding in a business environment. If you consider the risks an entrepreneur faces, it’s obvious that being creative is more than just a nice bonus.

Risks and challenges faced by entrepreneurs

If the 2008 global recession has taught us anything, it’s that losing your job is far from a remote possibility. In fact, being an entrepreneur may be one of the safer bets today—and certainly safer than being employed by a large corporation.

While it’s far from guaranteed, the chances are much higher that an entrepreneur will continue to run his or her business that will be laid off or fired. That’s a stark contrast to the job security most employees have come to expect.

Furthermore, the odds are good that if an entrepreneur does fail to succeed, it won’t be for lack of effort. Of all failures, failure due to laziness is perhaps the least likely to happen to an entrepreneur. When you think about it, being an entrepreneur is probably the best bet. Explore more on business.

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